Chapter 17: China’s red tourism development
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Heritage has the potential to convey values, beliefs and social norms that are selected and endorsed by different political agents. Tourism is one of the most direct forms of politicizing heritage. One prominent example of politicizing heritage is red tourism in China. It is expected that such a nationwide movement of red tourism can generate political, economic and social benefits, among which political purpose is predominantly emphasized. This chapter reviews the developmental trajectory, dynamics and associated issues in red tourism development in China. Relevant academic research is summarized and organized under the interrelated framework of supply, demand, community and broad environment. A few research gaps and directions for future research are identified. It is hoped that the results can provide meaningful recommendations for the future development and management of the sector.

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