Chapter 14: Memory pointers and identity
Category:
Handbook Chapter
Published:
05 Dec 2019
Page Range:
212–224
Collection:
Business 2019
DOI:
https://doi.org/10.4337/9781788117739.00025
Restricted access

People accumulate experiences over their lifetimes that are central to their identities. In order to establish and verify these identities to themselves and others, people often accumulate memory pointers: objects or photos that they believe will help them remember the experience in the future. The authors show that memory pointers play an important role in safeguarding these memories and hence in verifying and protecting one’s identity over time. They also discuss how photos can have unique effects when they are acquired versus how they later serve as memory pointers.

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Cover Handbook of Research on Identity Theory in Marketing
Handbook of Research on Identity Theory in Marketing
Handbook
Published:
05 Dec 2019
Print ISBN:
9781788117722
eISBN:
9781788117739
DOI:
https://doi.org/10.4337/9781788117739
Pages:
c 496
Collection:
Business 2019
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