Chapter 15: Identity, personal continuity and psychological connectedness across time and over transformation
Restricted access

How do people think about whether the person they will be in the future is substantially the same person they will be today, or substantially different, and how does this affect consumer decisions and behavior? This chapter discusses several perspectives about which changes over time matter for these judgments and downstream behaviors, including the identity verification principle: people’s willful change in the direction of an identity that they hope to fulfill. The authors’ read of the literature on the self-concept suggests that what defines a person (to themselves) is multifaceted and in almost constant flux, but that understanding how personal changes relate to one’s own perceptions of personal continuity, including understanding the distinction between changes that are consistent or inconsistent with people’s expectations for their own development, can help us to understand people’s subjective sense of self and the decisions and behaviors that follow from it.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with your Elgar account