Chapter 22: Community development and place attachment using an inductive social media approach
Justin B. Hollander
and
Max Page
Category:
Handbook Chapter
Published:
20 Apr 2020
Page Range:
361–381
Collection:
Social and Political Science 2020
DOI:
https://doi.org/10.4337/9781788118477.00030
Restricted access

This chapter explores a new approach to community development whereby places that matter to residents are identified based on combining the use of advanced software tools, social media data and community engagement. Using the city of Holyoke, Massachusetts as a test case, we first collected, analysed and then validated social media posts that referenced specific places in the city. The research suggests that real opportunities exist to better understand attitudes about place attachment through sentiment analysis of Twitter and Flickr data combined with a robust community engagement process.

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Cover Research Handbook on Community Development
Research Handbook on Community Development
Edited by
Rhonda Phillips
,
Eric Trevan
, and
Patsy Kraeger
Handbook
Published:
20 Apr 2020
Print ISBN:
9781788118460
eISBN:
9781788118477
DOI:
https://doi.org/10.4337/9781788118477
Pages:
512
Collection:
Social and Political Science 2020
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