This introduction outlines how contributors to the edited collection – industry and policy leaders as well as scholars – broadly and non-dogmatically share a view of the creative industries idea as a productive and innovative intervention in public policy that has generated a robust research agenda that is worth reflecting and building on. The introduction focuses on asking three key strategic questions that are critical to shaping a research agenda for creative industries. How much should a research agenda for creative industries be shaped by a policy and industry orientation? Is it important to differentiate economic, cultural and social rationales for and outcomes from creative industries, or should they be converged around the so-called ‘triple bottom line’? What research agendas can be developed from studying the embedding of creative industries approaches and concepts into education: curriculum, pedagogy, promotion and alumni tracking?
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