Chapter 4: Creative industries: between cultural economics and cultural studies
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This chapter addresses one of the fundamental ‘disjunctions’ in creative industries research, that between regimes of cultural and economic value. While both social sciences (cultural economics) and the critical humanities (cultural studies) have sought to comprehend creative industries from within disciplinary assumptions, both have come up against limitations. In the case of cultural economics, the issue has been conservatism about its object of study, and a reluctance to engage with commercial popular culture and the digital. In the case of cultural studies, the association of quantitative methods with neoliberalism and an ‘objectification’ of culture has rendered it opaque to policy-makers, as the measurement of culture appears as an inherently problematic exercise. Advances in the field will require a degree of replicability of methods as well as an openness to interdisciplinarity that must go beyond the current disciplinary stand-off.

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