Teaching Nonprofit Management
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Teaching Nonprofit Management

Edited by Karabi C. Bezboruah and Heather L. Carpenter

This peer-reviewed edited volume provides strategies and practices for teaching nonprofit management theories and concepts in the context of the undergraduate, graduate, and online classroom environments.
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Chapter 9: Fundraising and resource development

Michelle Wooddell

Abstract

Building a diverse base of support is one of the most important methods of ensuring a nonprofit organization’s long-term sustainability, and teaching fund development requires an understanding of both the science and the art of fundraising. This chapter focuses on both the practical and theoretical aspects of fund development, including a review of key fundraising theories, fund development techniques and philanthropic motivation. Aligning with the National Academic Centers Council’s guidelines on fund development, this chapter includes classroom resources, exercises, online teaching techniques and potential course assignments that are essential for teaching fund development at both the undergraduate and graduate level.

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