Teaching Nonprofit Management
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Teaching Nonprofit Management

Edited by Karabi C. Bezboruah and Heather L. Carpenter

This peer-reviewed edited volume provides strategies and practices for teaching nonprofit management theories and concepts in the context of the undergraduate, graduate, and online classroom environments.
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Chapter 13: Nonprofit marketing

Heather L. Carpenter

Abstract

Nonprofit marketing, the act of influencing people to purchase a product, use a specific service or create social change, has been in existence since the 1970s, yet is underutilized and underappreciated in the sector. This chapter discusses nonprofit marketing strategies, practices, and teaching tools using the NACC curricular guidelines as a framework.

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