Edited by Karabi C. Bezboruah and Heather L. Carpenter
Chapter 13: Nonprofit marketing
Nonprofit marketing, the act of influencing people to purchase a product, use a specific service or create social change, has been in existence since the 1970s, yet is underutilized and underappreciated in the sector. This chapter discusses nonprofit marketing strategies, practices, and teaching tools using the NACC curricular guidelines as a framework.
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