Chapter 5: Digital technologies for communicating fashion heritage
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While communicating a fashion object, tangible aspects are usually emphasized e.g. presenting external elements such as the textiles, characteristics of the materials, and patterns. Nevertheless, the so-called "intangible" heritage, such as knowledge, values and the intrinsic culture in the fashion production itself can and should also be communicated. To this extent, the use of digital media and Information and Communication Technologies (ICTs) in fashion has resulted in various creative innovations with the purposes of education, preservation, and communication of fashion objects. This chapter provides an overview through several case studies on how fashion cultural heritage is being communicated using ICTs, while including both physical (tangible) and non-physical (intangible) elements of fashion. Particular attention is given to fashion museums and exhibitions, as objects that can communicate fashion to various audiences attracting both locals and tourists. There are several challenges though, when it comes to capturing, representing and communicating fashion as a cultural heritage object. Those will also be discussed with several proposals on how to tackle them.

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