Field Guide to Intercultural Research
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Field Guide to Intercultural Research

Edited by David S. A. Guttormsen, Jakob Lauring and Malcolm Chapman

This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well as insights into key methodological debates and practical recommendations relevant to both new and seasoned researchers.
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Chapter 3: Intercultural survey research: challenges and suggested solutions

Anne-Wil Harzing, B. Sebastian Reiche and Markus Pudelko


Scholars performing intercultural survey research encounter a number of challenges that reach beyond those typical for domestic research. This chapter explores the specific issues that arise during intercultural survey research, differentiating between the key stages of the research process: determining the study population and data access, survey development, survey and data collection process, data analysis, and publication of results. For each stage, we review the relevant literature, offer illustrations that draw on examples from our own research, and provide suggestions for improving the quality of intercultural survey research.

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