Chapter 10: Advancing research on creativity in family firms
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This chapter explores creativity in family businesses and asks the important question: Do family businesses represent organizational contexts likely to encourage creativity? The authors begin by defining creativity and outline the antecedents to creativity. Next, they discuss the connection between creativity and innovation and the characteristics in family firms that foster or hinder creativity from both organizational and individual perspectives. Concerning measurement, Psychological Capital (PsyCap) is offered as a potential new avenue with merit to analyse creativity in family firms. The authors discuss what research has been conducted so far on PsyCap, creativity and family firms and describe further directions. They conclude that creativity is an area ripe for research that may unlock some of the unanswered questions that have plagued the field and might offer practical solutions for family firm competitiveness and longevity.

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