Chapter 16: My work is full of gossipers so I tried to keep my pregnancy secret: distant netnography as a qualitative method for exploring work-life balance among pregnant and breastfeeding employees
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In this chapter I discuss the use of 'netnography' (or internet research) as a qualitative methodology for exploring work-life balance (here, among pregnant women and new mothers). My approach is a personal one - I have been researching work and family among employed parents (both mothers and fathers) since I started my PhD in 1998. I began using netnography as a means of understanding work, life and health among employed, pregnant and newly maternal women in 2006. The purpose of the present narrative is to share my experiences, rather than presenting a framework for 'how to' be a netnographer.

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