Chapter 8: Methodological alignment in qualitative research of organisational culture
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Effective organisational culture is one of the most critical drivers of organisational success. Researchers from many disciplines have been interested in understanding organisational culture, its dimensions, and relationships with other organisational aspects such as employee empowerment, innovation, knowledge sharing. After decades of organisational culture research, using different epistemological views and research methods, researchers still struggle to compare results from different studies and to strengthen theoretical development in this area. This chapter discusses qualitative data collection methods, and analytical and theory building approaches used in qualitative studies of organisational culture. The discussions provided here highlight the importance of alignment between assumptions about organisational culture (i.e., as a variable, metaphor or having symbolic view) and the methods and approaches used for studying it. Insights from this chapter can help qualitative researchers of organisational culture better understand different approaches to researching this phenomenon. This chapter also guides the researcher through the steps of designing qualitative studies on organisation culture, data collection methods and analysis, coding methods and theory building approaches.

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