Chapter 9: Mixed methods research approaches to measuring organisational culture
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The focus of this chapter is the use of MMR in measuring organisational culture. Firstly, we look at the many definitions that have developed over the last two decades as to what MMR is and what it is not. We then overview the methodological continuum which assists in contextualising methodological approaches in a range that at one end of the continuum are mono methods, followed by variations of multi-methods, then mixed methods and mixed models at the opposite end of the continuum. The purposes of utilising MMR approaches is presented before exploring the use of MMR across a variety of management disciplines and sub disciplines. The suitability of MMR to studies investigating aspects of organisational culture is also discussed before applying dimensions of a set of quality criteria to the good reporting of MMR studies to a selection of six published articles which utilise MMR approaches to the study of organisational culture.

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