Chapter 10: Culture change: measurement approaches and challenges
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This chapter addresses the difficult and sometimes contentious topic of cultural change. Difficult, because culture is itself a term which defies agreement on definition. Contentious, because opinion is divided on whether culture can be managed, still less managed during change. In this chapter we will look at how we can use qualitative approaches to try and assess what is the culture in a workplace - specifically, how we as outsiders can try to surface the underlying beliefs of people in the organization about their job, work, career, managers, and the organization itself, and how this information can assist us to intervene in change events more effectively to achieve positive outcomes, rather than triggering resistance unwittingly during imposed change at work. We will use examples of research programmes in different organizations that have enabled us to do this.

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