Chapter 12: Measuring culture of innovation: from assessment to action
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This chapter describes the rise of importance of an enterprise culture of innovation as a key differentiator in a competitive landscape in the last two decades. It then provides an overview of some key instruments from the literature that define and assess organizational culture of innovation and their methods. This chapter presents the InnoQuotient Model as an example of a practitioner-oriented measurement model for such an assessment and provides the details of efforts to validate the instrument. Next, this chapter illustrates a high-level summary of past applications of this assessment and key findings from the application of the model in over 300 firms and 48,000+ respondents across more than 20 countries and in eight languages. Next, a case study is used to describe a step-by-step process that can be used to help organizations move from assessment to action: how to conduct the diagnostic, provide feedback to leaders, defining next steps and implement actions to address opportunities for improvement. Finally, this chapter provides lessons and caveats for those wishing to administer such an assessment to drive action and improvement.

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