Chapter 13: Corporate entrepreneurship culture
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Corporate entrepreneurship concerns the process of entrepreneurial activity within an organisation. This activity is primarily composed of strategic renewal, novel ideas, new business creation within a firm, and how to foster continuous innovative initiatives. There are several different levels at which corporate entrepreneurship can be measured: organisational, individual, and external. Unfortunately, much of the research within this field is confusing the different levels which makes it difficult to conceptualise the construct appropriately in research. Most of the literature treats organisational culture and a culture of corporate entrepreneurship as separate constructs. Typically, organisational culture is measured using established theories, such as Hofstede's five cultural dimensions. However, ongoing measurement issues persist, being that the measurement of corporate entrepreneurship is based on previous work which has blurred the distinction between corporate entrepreneurship and intrapreneurship, and that measures are used at the incorrect level of the organisation or are not even considered. Of the few studies that have considered the existence of a culture of corporate entrepreneurship, there are also ongoing problems. It has been suggested that entrepreneurial orientation could be used as a measure of corporate entrepreneurship. However, more research is needed to identify if this could be adapted to measure corporate entrepreneurial culture. Overall, this chapter has emphasised the need for more research which considers the measurement level within the organisation, the use of scales which actually measure corporate entrepreneurial culture, and different methods of research, to start to clearly delineate corporate entrepreneurial culture from general organisational culture.

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