How to Make your Doctoral Research Relevant
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How to Make your Doctoral Research Relevant

Insights and Strategies for the Modern Research Environment

Edited by Friederike Welter and David Urbano

Everyone wants their research to be read and to be relevant. This exciting new guide presents a broad range of ideas for enhancing research impact and relevance. Bringing together researchers from all stages of academic life, it offers a far-reaching discussion of strategies to optimise relevancy in the modern research environment.
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Chapter 7: The real deal: a researcher among practitioners

Inga Haase


Doing a thesis with an ethnographic approach for a single case study in small business research is both an adventure and a walk on a tightrope. To get significant results a researcher has to gather extensive knowledge and develop a rich set of data about the case. Nevertheless, to gain access to the needed kind of data and information a certain level of involvement and trust between the researcher and members of the enterprise is inevitable. Thus, researchers have to go out and become a part of the field itself. However, this might lead to potential bias. Therefore, researchers have to rigorously reflect their actions and their role in the research process; documenting their experience and developing strategies to distance themselves from the case. Chapter 7 outlines the research process, using the example of a longitudinal in-depth single case study to provide insights into and recommendations for research practice.

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