Chapter 4: Epimethean hope or Promethean expectation? The role of organisational behaviour
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The chapter is an invitation to business school faculty to adopt a critical attitude to the neoliberal paradigm. This invitation requires an active, rather than a hopeful, attitude. The chapter begins with some of the elements of Bauman’s critique of neoliberalism before suggesting ways to combat this through the provision of courses in organisational behaviour with a critical bent. Several authors’ ideas are promoted, both as concepts to be taught and as concepts to be used in the process of management education. Dewey is chosen for his notion of human thinking being the basis of science. Following Dewey, the chapter looks at Mintzberg’s attitude to research being inductive and ideographic. The theme is continued with Wood’s idea of organisational behaviour as including virtually anything human, including various methodological approaches. Finally, the chapter looks at a practical way to develop both critical learning and sophisticated communication skills using the multi-cultural learning group, rather than the lecture, as the core of the business school classroom.

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