Nordic Perspectives on Nature-based Tourism
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Nordic Perspectives on Nature-based Tourism

From Place-based Resources to Value-added Experiences

Edited by Peter Fredman and Jan V. Haukeland

Nature-based tourism (NBT) is a sector where entrepreneurial success is highly knowledge driven. This insightful book offers a comprehensive evaluation of NBT in a Nordic context, highlighting how long-established Nordic traditions of outdoor recreation practices can reveal lessons for the field more broadly. Chapters explore Nordic and international perspectives, local communities, market dynamics, firms, creativity, innovations and value-added experience products.
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Chapter 10: Characteristics of nature-based tourism firms

Stian Stensland, Magnar Forbord, Knut Fossgard and Kristin Løseth

Abstract

This chapter examines characteristics of nature-based tourism firms based on data from a national survey in Norway. Through cluster analysis we identify three types of firms: 1) Guided activity firms; 2) Hospitality facilitators that combine accommodation with angling and hunting license and self-guided activities; and 3) Activity package firms that offer comprehensive packages with combinations of activities, accommodation, food, and transport. Although there are many different motivations to be in the business (sustainability, lifestyle, economy, etc.) within and across the firm types, profit and growth are not among the main motivations. Typically, many of the firms are small (1-3 employees) and seasonal, located in rural areas with several sources of income. Few firms plan to increase the number of staff. From a tourism development perspective, governmental support programs and industry advisors should be aware of these specificities of nature-based tourism firms and the diversity in products they offer.

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