Nordic Perspectives on Nature-based Tourism
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Nordic Perspectives on Nature-based Tourism

From Place-based Resources to Value-added Experiences

Edited by Peter Fredman and Jan V. Haukeland

Nature-based tourism (NBT) is a sector where entrepreneurial success is highly knowledge driven. This insightful book offers a comprehensive evaluation of NBT in a Nordic context, highlighting how long-established Nordic traditions of outdoor recreation practices can reveal lessons for the field more broadly. Chapters explore Nordic and international perspectives, local communities, market dynamics, firms, creativity, innovations and value-added experience products.
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Chapter 12: Creativity and innovation in nature-based tourism: a critical reflection and empirical assessment

Matthias Fuchs, Knut Fossgard, Stian Stensland and Tatiana Chekalina


In this chapter we reflect upon the notion of creativity as it is used in classical and neo-classical economics and by its ancient predecessors of economic thinking. After showing that contemporary economic science is incapable to grasp the nature of creativity, we sketch the elements of a post-mechanist economic theory (Brodbeck 2001; 2012). Moreover, after pointing at the potentially destructive consequences of innovations, the creativity consequences analytical framework (Kampylis & Valtanen 2010) is introduced. On this base, we are assessing the intentions behind and expected consequences of entrepreneurial activity in the Norwegian nature-based tourism sector. Findings gained from data of a nation-wide survey in 2017 reveal that the sector is dominated by life-style entrepreneurs characterized by motives and creative practices grounded on a fruitful combination of human and business-centred goals and a responsible use of local resources. Policy implications and an agenda for future research are outlined in the conclusions.

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