From Place-based Resources to Value-added Experiences
Edited by Peter Fredman and Jan V. Haukeland
Chapter 16: Fantastic, magical and grandiose: natures role in event design
This chapter looks at the role of nature in special events, and the ways event managers integrate nature in the event design. We take the perspective of event managers to explore their awareness of and use of nature as an integral experiential component of their events. Grounded in the theoretical intersection of event studies and nature-based tourism, this chapter contributes with new knowledge on the role of nature in the experience economy. Our findings suggest that nature evokes positive emotional response, enhances the overall event experience, facilitates socio-cultural community, encourages educative and introspective experiences, and provides uniqueness to the event. Based on our study, we argue that actively integrating nature into the event design can be key to authentic, unique and transformative event experiences.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.