Chapter 6: The power, scope and flexibility of grounded theory research for business
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It is the goal of this chapter to contribute to the field by: 1) providing a brief background on the foundational method and discuss how the tenets of the method create a rigorous approach for business research, 2) clarifying each key tenet of the method to aid those who wish to employ the GT method in their quest for theory development, and 3) providing examples of GT in use in various business research published works which demonstrate the power, scope and flexibility of the method. By illustrating the tenets in use, it is hoped that this chapter has added clarity to the method and its use in practice. Additionally, this chapter should serve as an advocate for the use of the method in robust and meaningful ways that improve research and make GT more understandable and accessible to a new generation of researchers.

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