Chapter 9: Enhancing financial knowledge and risk literacy through edutainment:CONSOB’s experience
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Traditional educational programs are predominantly focused on knowledge and much less on motivation, attitudes, and any other factor that may impact on the individual decision making and on behaviour. Recent advances in neurosciences and cognitive sciences confirm the insights of some strands of the pedagogical literature, by unveiling that effective learning is prompted by emotional and experiential involvement. This chapter elaborates on the potential of edutainment and gamification in financial education, by reviewing the role that experiential learning may play in the transformation of knowledge into action, also through the lenses of CONSOB first steps into gamification.

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