Social norms are widely regarded in the social sciences as key drivers of human behaviour, and their importance is increasingly recognized in the field of economics. While a late starter on the topic of social norms, the methodological rigour of experimental economics has a lot to contribute to advance our understanding of this complex phenomenon. This chapter provides a general framework for studying norms and norm-related behaviour, a compendium of experimental tools already developed for investigating these topics, and the authors’ views on the most important avenues for future research.
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