In this chapter, we first provide a brief review of literature to identify the main behavioural preferences and non-cognitive traits that affect entrepreneurial choice and success. We utilise studies conducted in both developing and developed countries, though our primary focus is on those conducted in developing countries. We show that behavioural preferences and non-cognitive skills of entrepreneurs are often correlated with the success and failures of these standard interventions conducted in the developing countries. We finish this chapter, by providing a discussion on the stability of behavioural preferences and examine whether individuals can be trained to alter these preferences with an aim to make them better entrepreneurs.
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