Current business model frameworks are hardly adjustable to the dynamic process of achieving a circular economy (CE). Most tools available offer a linear canvas for designing the business model, from ideation to innovation. However, in the process of achieving a CE, a business advances through various stages each with their own milestone. As the firm’s strategy adapts to market and legislative changing conditions and makes progress through the CE process, so should their business model. This chapter aims to fill this gap by proposing an emergent guiding framework, whose building blocks can be interchanged and adapted as progress is made. The proposed framework is intended as a cumulative empirical tool for everyday use in the classroom and in practice. It might be particularly helpful for new startups and young entrepreneurs, such as students in entrepreneurship programmes, seeking to establish a CE foundational logic behind their anchor purpose and value proposition.
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