Chapter 68: Sports and entrepreneurship
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Sport can be seen to be nothing more than another generic business enterprise subject, as some view, for example, the sport fitness industry. However, sport can also be viewed as a unique social, cultural and economic value-creating phenomenon. Sport is a phenomenon with which many people are associated and to which they assign meaning. It focuses attention on people who are engaged in sport, but not necessarily in a physical manner. It covers a combination of fans, coaches, board members and journalists, among others (Stokvis, 1989). The sporting world is a sector in which thousands of clubs, organizations, companies and foundations are active in organizing sport participation and events. It is a complex network of individuals, groups and organizations focusing on active or passive participation, realizing the facilities for that participation and using the different values (from social-cultural to economic-financial). Education, business, government and civil society parties played an instrumental role in the development, standardization and spread of sports.

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