There is a growing interest, both in Finland and globally, to understand the popular support for basic income. In this chapter, we first analyse how income inadequacy and insecure employment relations are associated with the likelihood of supporting or opposing basic income. Compared to those who have full-time and permanent contracts, fixed-term full- and part-timers (rather than part-timers with permanent jobs) are the most prone to support basic income. Personal experiences of insecurity in the labour market are likely to affect how people view the desirability of basic income. According to the results, inadequate income increases the probability of supporting basic income. Opinions are also based on the two views of deservingness: individual blame (social problems are a result of individuals’ actions) or social blame (individual problems have social roots). Those who emphasise individual blame are sceptical about unconditional transfers, whereas the opposite is true with regard to social blame that is positively linked to the support for basic income. The two dimensions of deservingness are also strongly linked to individual political affiliation. Voters for the left-wing parties and the Greens are more inclined to emphasise the social blame paradigm than voters for the other parties.