Cover Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing

Elgar original reference
Edited by
Vithala R. Rao
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.
Restricted access
Handbook
Published:
31 Mar 2009
Print ISBN:
9781847202406
eISBN:
9781848447448
DOI:
https://doi.org/10.4337/9781848447448
Pages:
616
Collection:
Business 2010 and before
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