A Multi-disciplinary Perspective
Edited by Faïz Gallouj and Faridah Djellal
Chapter 13: Customer Integration in Service Innovation
13 Customer integration in service innovation Bo Edvardsson, Anders Gustafsson, Per Kristensson and Lars Witell 13.1 Introduction Services are one of the main bases for profitable businesses today. In a service-driven economy, companies try to inc...
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