Probability Markers in Croatian and Belgian Advertisements and Tolerance for Ambiguity

Ivana Bušljeta Banks; Patrick De Pelsmacker

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Chapter 17: Probability Markers in Croatian and Belgian Advertisements and Tolerance for Ambiguity

Ivana Bušljeta Banks and Patrick De Pelsmacker

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Category:: Handbook Chapter

Published:: 29 Feb 2012

Collection:: Business 2012

DOI:: https://doi.org/10.4337/9781781001042.00030

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17 Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity Ivana Bušljeta Banks and Patrick De Pelsmacker INTRODUCTION Probability Markers in Advertisements for Different Types of Service For the last 37 years beer-l...

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Handbook of Research on International Advertising

Edited by Shintaro Okazaki

Handbook

Published:: 29 Feb 2012

Print ISBN:: 9781848448582

eISBN:: 9781781001042

DOI:: https://doi.org/10.4337/9781781001042

Pages:: 576

Collection:: Business 2012

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Subjects
- Business and Management
  - International Business
  - Marketing

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