Edited by Shintaro Okazaki
Chapter 23: Analysis of the Relationship between Advertisers and Advertising Agencies in the Global Market
23 Analysis of the relationship between advertisers and advertising agencies in the global market Hirokazu Takada, Makoto Mizuno and Ling Bith-Hong INTRODUCTION The major tasks for companies operating in the highly competitive global marketplace a...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.