Handbook of Research on Sport and Business
Show Less

Handbook of Research on Sport and Business

Edited by Sten Söderman and Harald Dolles

This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 2: A call for more mixed methods in sport management research

Andy Rudd and R. Burke Johnson


Many social and behavioral science researchers have promoted the use of mixed methods to more effectively answer research questions (Brewer and Hunter, 1989; Johnson and Onwuegbuzie, 2004; Tashakkori and Teddlie, 1998, 2003). Such an approach has generally been defined as the combining of at least one quantitative method and one qualitative method (e.g., Hanson et al., 2005; Jick. 1979; Maxwell and Loomis, 2003). Combining quantitative and qualitative data in a single study can be beneficial in a variety of ways. For example, the researcher can triangulate which involves combining quantitative and qualitative methods to produce a set of data that has complementary strengths and nonoverlapping weaknesses (Brewer and Hunter, 1989; Johnson and Onwuegbuzie, 2004; Johnson and Turner, 2003; Tashakkori and Teddlie, 1998). This concept of combining approaches for complementary strengths and non overlapping weaknesses has been called the fundamental principle of mixed research (Johnson and Turner, 2003). The idea is to strategically select a mixture of quantitative and qualitative approaches that will effectively cover the objective or set of objectives of a research study and to do it in a way that eliminates overall study design weaknesses.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.