Edited by Gary L. Lilien and Rajdeep Grewal
Chapter 31: Key Questions on Innovation in the B2B Context
31 Key questions on innovation in the B2B context Gerard J. Tellis, Rajesh K. Chandy and Jaideep C. Prabhu Innovation is a critical driver of the improvement in performance of customers, the growth and success of firms and the wealth of nations. F...
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