Chapter 31: Key Questions on Innovation in the B2B Context
Gerard J. Tellis, Rajesh K. Chandy, and Jaideep C. Prabhu
Category:
Handbook Chapter
Published:
29 Feb 2012
Collection:
Business 2012
DOI:
https://doi.org/10.4337/9781781002445.00043
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31 Key questions on innovation in the B2B context Gerard J. Tellis, Rajesh K. Chandy and Jaideep C. Prabhu Innovation is a critical driver of the improvement in performance of customers, the growth and success of firms and the wealth of nations. F...

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Cover Handbook of Business-to-Business Marketing
Handbook of Business-to-Business Marketing
Edited by Gary L. Lilien and Rajdeep Grewal
Handbook
Published:
29 Feb 2012
Print ISBN:
9781849801423
eISBN:
9781781002445
DOI:
https://doi.org/10.4337/9781781002445
Pages:
800
Collection:
Business 2012
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