Jump to Content
Get Access or Sign In
Register
Browse
Librarian Services
Contact our Sales Department
Customer Service
Benefits
Authentication and Remote Access
Licensing Terms & Conditions
MARC Records
KBART Lists
Indexing & Discoverability
Free Trial
Customer Resource
Accessibility
Help
Academic Libraries
Non-Academic Libraries
Researchers & Students
Products
Major Annual Subject Collections
Essentials Collections
Handbook Collections
Encyclopedia
Subject Specific Collections
Tailored/Pick & Choose Collections
Elgar Advanced Introductions: Law
Practitioner Law Collections
Open Access
Subjects
Business & Management
Economics & Finance
Environment
Geography, Planning & Tourism
Law
Political Science & Public Policy
Sociology, Social Policy & Education
Journals
Journals
Subscribe to a Journal
Journal Policies
Open Access Journals
Read and Publish Journals Agreements
Read and Publish Subscribers
Search
Advanced Search
Help
Advanced Search
Help
Get Access or Sign In
Register
Browse
Librarian Services
Contact our Sales Department
Customer Service
Benefits
Authentication and Remote Access
Licensing Terms & Conditions
MARC Records
KBART Lists
Indexing & Discoverability
Free Trial
Customer Resource
Help
Academic Libraries
Non-Academic Libraries
Researchers & Students
Products
Major Annual Subject Collections
Essentials Collections
Handbook Collections
Encyclopedia
Subject Specific Collections
Tailored/Pick & Choose Collections
Elgar Advanced Introductions: Law
Practitioner Law Collections
Open Access
Subjects
Business & Management
Economics & Finance
Environment
Geography, Planning & Tourism
Law
Political Science & Public Policy
Sociology, Social Policy & Education
Journals
Journals
Subscribe to a Journal
Journal Policies
Open Access Journals
Read and Publish Journals Agreements
Read and Publish Subscribers
Search within results
Search within results
Filter
Filter
Refine by Level
All
Titles
Chapters/Articles
Refine by Access
All content
All accessible content
Open Access content
Refine By Type
Monograph Book
(466)
Handbook
(653)
Encyclopedia
(4)
Research Reviews
(8)
Refine By Subjects
Open Section
Asian Studies
(24)
Asian Innovation and Technology
(24)
Open Section
Business and Management
(3,400)
Business Ethics and Trust
(17)
Business Leadership
(2)
Corporate Governance
(35)
Corporate Social Responsibility
(66)
Critical Management Studies
(9)
Diversity and Management
(10)
Entrepreneurship
(149)
Gender and Management
(10)
Human Resource Management
(39)
International Business
(423)
Knowledge Management
(86)
Management and Sustainability
(75)
Management and Universities
(14)
Management Education
(37)
Marketing
(3,400)
Operations Management
(9)
Organisational Innovation
(167)
Organisation Studies
(96)
Organisational Behaviour
(224)
Research Methods in Business and Management
(270)
Strategic Management
(314)
Non-profits
(38)
Teaching Methods in Business and Management
(8)
Organisational and Occupational Psychology
(22)
Tourism Management
(1,327)
Branding
(227)
Disruptive Technology and AI
(87)
Information Systems
(109)
Open Section
Development Studies
(1,411)
Development Economics
(2)
Tourism
(158)
Open Section
Economics and Finance
(742)
Behavioural and Experimental Economics
(89)
Cultural Economics
(37)
Development Economics
(2)
Economic Crime and Corruption
(16)
Economic Geography
(1)
Economic Psychology
(147)
Economics of Entrepreneurship
(18)
Economics of Innovation
(42)
Financial Economics and Regulation
(37)
Industrial Economics
(138)
Industrial Organisation
(48)
Institutional Economics
(29)
International Business
(192)
Islamic Economics and Finance
(26)
Public Sector Economics
(16)
Regional Economics
(36)
Services
(185)
Sports
(81)
Open Section
Education
(37)
Management and Universities
(14)
Management Education
(37)
Teaching and Learning
(3)
Open Section
Environment
(1,422)
Corporate Social Responsibility
(46)
Environmental Geography
(22)
Environmental Sociology
(22)
Tourism
(1,354)
Open Section
General Interest
(66)
Business General Interest
(66)
Economics General Interest
(5)
Geography General Interest
(5)
Social Policy and Sociology General Interest
(5)
Open Section
Geography
(1,540)
Cities and Urban Geography
(20)
Economic Geography
(26)
Environmental Geography
(22)
Human Geography
(7)
Services
(78)
Social and Cultural Geography
(24)
Tourism
(1,416)
Open Section
Innovation and Technology
(244)
Asian Innovation
(24)
Economics of Innovation
(42)
Knowledge Management
(86)
Organisational Innovation
(168)
Technology and ICT
(76)
Disruptive Technology and AI
(21)
Open Section
Law - Academic
(16)
Corruption and Economic Crime
(16)
Intellectual Property Law
(16)
International Economic Law, Trade Law
(16)
Open Section
Politics and Public Policy
(33)
International Politics
(2)
Public Choice
(2)
Public Policy
(31)
Open Section
Research Methods
(254)
Qualitative Research Methods
(88)
Quantitative Research Methods
(57)
Research Methods in Business and Management
(253)
Open Section
Sociology and Social Policy
(180)
Economics of Social Policy
(10)
Sociology and Sociological Theory
(58)
Environmental Sociology
(22)
Sociology of Organisations
(42)
Economic Sociology
(68)
Open Section
Sustainable Development Goals
(44)
12. Responsible Consumption and Production
(44)
Open Section
Teaching Methods
(8)
Qualitative Teaching Methods
(3)
Teaching Methods in Business and Management
(8)
Open Section
Urban and Regional Studies
(120)
Cities
(59)
Planning
(22)
Regional Studies
(25)
Transport
(8)
Urban Studies
(40)
Refine by Date
From
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
1974
1973
1972
1971
1970
1969
1968
1967
1966
1965
1964
1963
1962
—
To
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
1979
1978
1977
1976
1975
1974
1973
1972
1971
1970
1969
1968
1967
1966
1965
1964
1963
1962
Submit
Print
Save
Email this link
Share Link
Copy this link, or click below to email it to a friend
Email this link
or copy the link directly:
https://www.elgaronline.com/browse?access=all&f_0=author&level=all&pageSize=10&sort=datedescending&t=Business_17
The link was not copied. Your current browser may not support copying via this button.
Link copied successfully
Copy link
Share on facebook
Share on linkedin
Share on twitter
Browse
You are looking at
1
-
10
of
3,400
items for
:
Marketing
x
Refine by Level: All
x
Refine by Access: All content
x
Clear All
Modify Search
Items per page
10
20
50
Sort by
Book / Journal A-Z
Book / Journal Z-A
Date - Old to Recent
Date - Recent to Old
Author A-Z
Author Z-A
Chapter / Article A-Z
Chapter / Article Z-A
Page:
1
2
3
4
5
6
7
8
9
10
11
...
Chapter 31: Artificial intelligence and qualitative research
Aric Rindfleisch
,
Myoung Hee Kim
, and
Sahoon Kim
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Aric Rindfleisch
,
Myoung Hee Kim
, and
Sahoon Kim
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 20: Autoethnography: steering away from too much about introspection
Hela Zouaoui
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Hela Zouaoui
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 26: Building marketing theory using archival data: understanding alternative approaches
Eileen Fischer
and
Marie-Agnès Parmentier
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Eileen Fischer
and
Marie-Agnès Parmentier
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 19: Collective close reading (CCR) as a method for interpreting cultural text
Cele Otnes
,
Pauline Maclaran
, and
Robin Canniford
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Cele Otnes
,
Pauline Maclaran
, and
Robin Canniford
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 18: Conducting consumer interviews online and offline
Adèle Gruen
and
Laetitia Mimoun
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Adèle Gruen
and
Laetitia Mimoun
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 6: Conducting research at times and places in crisis
Stacey Menzel Baker
and
Courtney Nations Azzari
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Stacey Menzel Baker
and
Courtney Nations Azzari
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 10: Critical visual analysis: advertising, branding and identity
Jonathan Schroeder
and
Mark Buschgens
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Jonathan Schroeder
and
Mark Buschgens
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 32: Discerning meanings: depth interviews with sales executives
June Cotte
and
Geoffrey Kistruck
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
June Cotte
and
Geoffrey Kistruck
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 40: Ethics and care in qualitative research
Kathy Hamilton
,
Maria Piacentini
, and
Emma Banister
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Kathy Hamilton
,
Maria Piacentini
, and
Emma Banister
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 25: Ethnomethodology and the study of markets
Hope Jensen Schau
and
Melissa Archpru Akaka
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Hope Jensen Schau
and
Melissa Archpru Akaka
Published:
17 Sep 2024
Collection:
Business 2024
Items per page
10
20
50
Sort by
Book / Journal A-Z
Book / Journal Z-A
Date - Old to Recent
Date - Recent to Old
Author A-Z
Author Z-A
Chapter / Article A-Z
Chapter / Article Z-A
Page:
1
2
3
4
5
6
7
8
9
10
11
...
[44.220.181.180]
44.220.181.180