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41. Price-response functions and their estimation
Robert Phillips
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in
Elgar Encyclopedia of Pricing
Robert Phillips
Published:
09 Jul 2024
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Business 2024
42. Pricing: an agenda for CEOs
1
Stephan M. Liozu
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Andreas Hinterhuber
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Stephan M. Liozu
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Andreas Hinterhuber
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1: ‘9’ endings in pricing
Robert M. Schindler
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Robert M. Schindler
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09 Jul 2024
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3: Artificial intelligence for online markets: dynamic pricing and personalized pricing
Xiaohang (Flora) Feng
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Shunyuan Zhang
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Xiaohang (Flora) Feng
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Shunyuan Zhang
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4: Assessing willingness to pay for pricing decisions
Kamel Jedidi
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Robert J. Morais
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Kamel Jedidi
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Robert J. Morais
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5: Conjoint analysis: case study
Martin Jarmatz
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Martin Jarmatz
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6: Conjoint analysis for measuring willingness to pay
Vithala R. Rao
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Vithala R. Rao
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7: Consumer behavior: cross-cultural dimensions
Lala Hu
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Lala Hu
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8: Consumer price knowledge
Hooman Estelami
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Donald R. Lehmann
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Hooman Estelami
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Donald R. Lehmann
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56: The cross-cultural approach to international markets
Tiziano Vescovi
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Tiziano Vescovi
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