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Chapter 31: Artificial intelligence and qualitative research
Aric Rindfleisch
,
Myoung Hee Kim
, and
Sahoon Kim
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Handbook of Qualitative Research Methods in Marketing
Aric Rindfleisch
,
Myoung Hee Kim
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Sahoon Kim
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17 Sep 2024
Collection:
Business 2024
Chapter 20: Autoethnography: steering away from too much about introspection
Hela Zouaoui
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Hela Zouaoui
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17 Sep 2024
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Business 2024
Chapter 26: Building marketing theory using archival data: understanding alternative approaches
Eileen Fischer
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Marie-Agnès Parmentier
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Eileen Fischer
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Marie-Agnès Parmentier
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Chapter 19: Collective close reading (CCR) as a method for interpreting cultural text
Cele Otnes
,
Pauline Maclaran
, and
Robin Canniford
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Cele Otnes
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Pauline Maclaran
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Robin Canniford
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Chapter 18: Conducting consumer interviews online and offline
Adèle Gruen
and
Laetitia Mimoun
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Adèle Gruen
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Laetitia Mimoun
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Chapter 6: Conducting research at times and places in crisis
Stacey Menzel Baker
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Courtney Nations Azzari
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Stacey Menzel Baker
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Courtney Nations Azzari
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Chapter 10: Critical visual analysis: advertising, branding and identity
Jonathan Schroeder
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Mark Buschgens
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Jonathan Schroeder
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Mark Buschgens
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Chapter 32: Discerning meanings: depth interviews with sales executives
June Cotte
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Geoffrey Kistruck
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June Cotte
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Geoffrey Kistruck
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Chapter 40: Ethics and care in qualitative research
Kathy Hamilton
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Maria Piacentini
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Emma Banister
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Kathy Hamilton
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Maria Piacentini
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Emma Banister
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Chapter 25: Ethnomethodology and the study of markets
Hope Jensen Schau
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Melissa Archpru Akaka
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Hope Jensen Schau
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Melissa Archpru Akaka
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