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Chapter 11: B2B branding: a review and research agenda for turbulent times
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
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Business 2023
Chapter 3: Brand architecture: a literature review and future research directions
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 5: Brand value co-creation: field emergence, applications, measurement and future research directions
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 14: Building brands for nonprofit organisations: a review of current themes and future research directions
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 10: The coming of age of internal brand management research: looking back to look forward
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 6: Consumer responses to branding
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 1: Design-led brand management: a new territory
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 12: Destination branding
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023
Chapter 2: The emergence and evolution of corporate branding
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in A Research Agenda for Brand Management in a New Era of Consumerism
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15 Sep 2023
Collection:
Business 2023
Chapter 4: How does brand equity work? A review of theory and a research agenda
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in A Research Agenda for Brand Management in a New Era of Consumerism
Published:
15 Sep 2023
Collection:
Business 2023