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Chapter 31: Artificial intelligence and qualitative research
Aric Rindfleisch
,
Myoung Hee Kim
, and
Sahoon Kim
Restricted access
Category:
Chapter
in
Handbook of Qualitative Research Methods in Marketing
Aric Rindfleisch
,
Myoung Hee Kim
, and
Sahoon Kim
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 20: Autoethnography: steering away from too much about introspection
Hela Zouaoui
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Handbook of Qualitative Research Methods in Marketing
Hela Zouaoui
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 26: Building marketing theory using archival data: understanding alternative approaches
Eileen Fischer
and
Marie-Agnès Parmentier
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Handbook of Qualitative Research Methods in Marketing
Eileen Fischer
and
Marie-Agnès Parmentier
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 19: Collective close reading (CCR) as a method for interpreting cultural text
Cele Otnes
,
Pauline Maclaran
, and
Robin Canniford
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in
Handbook of Qualitative Research Methods in Marketing
Cele Otnes
,
Pauline Maclaran
, and
Robin Canniford
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 18: Conducting consumer interviews online and offline
Adèle Gruen
and
Laetitia Mimoun
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Handbook of Qualitative Research Methods in Marketing
Adèle Gruen
and
Laetitia Mimoun
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 6: Conducting research at times and places in crisis
Stacey Menzel Baker
and
Courtney Nations Azzari
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Handbook of Qualitative Research Methods in Marketing
Stacey Menzel Baker
and
Courtney Nations Azzari
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 10: Critical visual analysis: advertising, branding and identity
Jonathan Schroeder
and
Mark Buschgens
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Handbook of Qualitative Research Methods in Marketing
Jonathan Schroeder
and
Mark Buschgens
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 32: Discerning meanings: depth interviews with sales executives
June Cotte
and
Geoffrey Kistruck
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Handbook of Qualitative Research Methods in Marketing
June Cotte
and
Geoffrey Kistruck
Published:
17 Sep 2024
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Business 2024
Chapter 40: Ethics and care in qualitative research
Kathy Hamilton
,
Maria Piacentini
, and
Emma Banister
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Handbook of Qualitative Research Methods in Marketing
Kathy Hamilton
,
Maria Piacentini
, and
Emma Banister
Published:
17 Sep 2024
Collection:
Business 2024
Chapter 25: Ethnomethodology and the study of markets
Hope Jensen Schau
and
Melissa Archpru Akaka
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Chapter
in
Handbook of Qualitative Research Methods in Marketing
Hope Jensen Schau
and
Melissa Archpru Akaka
Published:
17 Sep 2024
Collection:
Business 2024
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