Filter

Refine by Level

Refine by Access

Refine By Type

  • Monograph Book (6)

Refine By Subjects

Refine by Date

—
  • Print
  • Save

Browse

You are looking at 1 - 6 of 6 items for :

  • Monograph Book x
  • Refine by Level: All x
  • Refine by Access: All content x
Clear All Modify Search
Cover Strategies for the Digital Customer Experience
Strategies for the Digital Customer Experience
Connecting Customers with Brands in the Phygital Age
Wided Batat

Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.

Restricted access
Monograph Book
Published:
06 May 2022
DOI:
https://doi.org/10.4337/9781800371897
Collection:
Business 2022
Cover Rethinking Advertising as Paratextual Communication
Rethinking Advertising as Paratextual Communication
Chris Hackley
and
Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
Restricted access
Monograph Book
Published:
14 Apr 2022
DOI:
https://doi.org/10.4337/9781800882621
Collection:
Business 2022
About the editors
Full access
Category:
Monograph Chapter
in Marketing Countries, Places, and Place-associated Brands
Edited by
Nicolas Papadopoulos
and
Mark Cleveland
Published:
17 Sep 2021
Collection:
Business 2021
Epilogue: Between a rock and a hard PLACE
Restricted access
Category:
Monograph Chapter
in Marketing Countries, Places, and Place-associated Brands
Edited by
Nicolas Papadopoulos
and
Mark Cleveland
Published:
17 Sep 2021
Collection:
Business 2021
Introduction: the country vs. place and marketing vs. branding conundrum
Nicolas Papadopoulos
and
Mark Cleveland
Full access
Category:
Monograph Chapter
in Marketing Countries, Places, and Place-associated Brands
Nicolas Papadopoulos
and
Mark Cleveland
Published:
17 Sep 2021
Collection:
Business 2021
Cover Marketing Countries, Places, and Place-associated Brands
Marketing Countries, Places, and Place-associated Brands
Identity and Image
Edited by
Nicolas Papadopoulos
and
Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Restricted access
Monograph Book
Published:
17 Sep 2021
DOI:
https://doi.org/10.4337/9781839107375
Collection:
Business 2021