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This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

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Strategies for World Cup Glory

In this unique book, Sten Söderman explores the prospect of China reaching its goal of hosting the 2050 World Cup. Söderman takes into consideration China’s size, resources, traditions and political system to ask what needs to be done and how.

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Exploring why professional team sport clubs are almost always able to survive despite financial mismanagement, inflated player salaries and persistent deficits, this book provides new evidence on how to explain this phenomenon. It looks at the context in which many clubs operate – the soft budget constraint – and how the clubs in this respect resemble state-owned enterprises in socialist countries or big banks in financial crises.

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Challenging the existing perspectives and models upon which sport management has been founded, this Research Agenda compiles cutting-edge research from expert contributors to offer a new definition of sport management. Examining the evolution of sport management as an academic discipline, this Research Agenda challenges the concepts, theories and standards for what should constitute legitimate future contributions to the field.

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There is a dire need for a comprehensive pedagogical resource both on diverse approaches to teaching sports economics and the use of sports to teach broader principles of economic concepts. This book does exactly that. The contributions from leading scholars and teachers in both fields will help all instructors looking to raise their teaching game.
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This timely Modern Guide offers critical insights into developments in both professional and recreational sports through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides opportunities to test economic theories.
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This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.
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Winning, Losing and Competitive Balance
This book examines competitive balance and outcome uncertainty from multiple perspectives. Chapters address the topic in different sports in a range of countries, to help to understand its significance. It provides readers with important new insights into previously unexplored dimensions as well as a rich context for better understanding why fans, teams, and leagues value competitive balance. The book challenges readers to think about the topic in a broad and rigorous way, and in some cases to question widely held beliefs about how outcome uncertainty motivates competitive balance, and how sports fans actually view competitive balance.
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