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Preface
Full access
Category:
Monograph Chapter
in Services, Experiences and Innovation
Edited by
Ada Scupola
and
Lars Fuglsang
Published:
30 Nov 2018
Collection:
Business 2018
Cover Services, Experiences and Innovation
Services, Experiences and Innovation
Integrating and Extending Research
Edited by
Ada Scupola
and
Lars Fuglsang
Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.
Restricted access
Monograph Book
Published:
30 Nov 2018
DOI:
https://doi.org/10.4337/9781788114301
Collection:
Business 2018