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Promoting a greater understanding of intercultural interactions, this timely and engaging Research Handbook provides an overview of the current state of research on cultural intelligence and analyzes its prospects for the future. Contributors investigate the heightened importance of intercultural interactions among individuals, groups, organizations, and societies in an increasingly interconnected global community.
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
This definitive Research Handbook explores the restructuring strategies of globalised firms, bringing together a wide range of topics from export exit, subsidiary divestment and market re-entry to relocation, offshoring and backshoring.
Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business cover large multinational firms to SMEs and emerging markets, providing industry-specific insights into innovative solutions from across the globe.
