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It is important for leaders to learn as much as possible about what it takes to be a good leader. However, it is even more important to be able to apply what is being learned. Cases on Critical Leadership Skills provides interesting, real world, and often inspiring cases written by well-known experts and top level executives from around the world of leaders applying the critical skills needed to be a successful, high impact leader in a fast-paced modern society.

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Highlighting three decades of key research and emphasizing the psychological processes that characterize us all, Psychological Foundations of The Entrepreneurial Mindset moves away from the traditional focus on the entrepreneurial ecosystem to provide a novel investigation at the level of the individuals themselves.

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By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches educators can take to effectively play different roles, such as that of the facilitator, instructor and coach, thus depicting a varied and detailed picture of team work in higher education.

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Offering a practical and phenomenon-driven perspective, Strategy in a Turbulent Era expertly analyses questions relating to strategy in light of different forms of turbulence. From the global COVID-19 pandemic outbreak to the escalation in number and far reaching implications of new technologies, such as artificial intelligence and cryptocurrencies, this timely book explores how recent sources of turbulence are rapidly transforming the nature and dynamics of global competition.

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The Role of Heuristics and AI in Marketing

The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.

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Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

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This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see performance management in the context of the culture and leadership of the organisation and not as a standalone activity.

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The Field Guide to Family Business Research is a concise and accessible guidebook that addresses the unique challenges associated with conducting high-quality family business research. Intended for both new and more experienced scholars, experts provide essential guidelines and insightful ‘best practices’ for overcoming these challenges.

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Arts-based Approaches to Business Education assists educators and facilitators in preparing students and professionals to be conscientious and skilled practitioners in the contemporary organization. With a strongly practical focus, the book outlines important questions to be asked before incorporating arts-based approaches into business education and shares step-by-step examples that can be used in the classroom. It presents a myriad of ways arts can be incorporated into business curriculum across diverse subject areas and demonstrates how arts-based approaches are an actionable ‘experiential learning’ tactic to respond to the calls for responsible management education and the critical management agenda.

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Create Strategy, Put It Into Practice, Sell More

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.

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Monograph Book