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Foreword
Full access
Category:
Handbook Chapter
in
Handbook on Cross-Cultural Marketing
Edited by
Glen H. Brodowsky
and
Camille P. Schuster
Published:
15 Sep 2020
Collection:
Business 2020
About the editors
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Category:
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in
Handbook of Entrepreneurship and Marketing
Edited by
Ian Fillis
and
Nicholas Telford
Published:
21 Jul 2020
Collection:
Business 2020
Foreword: Researching luxury consumption in a global and digital age
Sandor Czellar
,
David Dubois
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Gilles Laurent
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in
Research Handbook on Luxury Branding
Sandor Czellar
,
David Dubois
, and
Gilles Laurent
Published:
02 Apr 2020
Collection:
Business 2020
Introduction: the long and winding road to understanding identity theory and marketing
Americus Reed II
and
Mark Forehand
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Handbook of Research on Identity Theory in Marketing
Americus Reed II
and
Mark Forehand
Published:
05 Dec 2019
Collection:
Business 2019
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Category:
Handbook Chapter
in
Handbook of Research on Identity Theory in Marketing
Edited by
Americus Reed
and
Mark Forehand
Published:
05 Dec 2019
Collection:
Business 2019
Introduction to the Handbook of Research on Customer Engagement
Linda D. Hollebeek
and
David E. Sprott
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Category:
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in
Handbook of Research on Customer Engagement
Linda D. Hollebeek
and
David E. Sprott
Published:
11 Nov 2019
Collection:
Business 2019
Foreword
Peter Collett
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Tourist Behaviour
Peter Collett
Published:
30 Aug 2019
Collection:
Social and Political Science 2019
Preface and acknowledgments
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Category:
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in
Handbook on Customer Centricity
Edited by
Robert W. Palmatier
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Christine Moorman
, and
Ju-Yeon Lee
Published:
30 Aug 2019
Collection:
Business 2019
Part III: Analytical approaches to multichannel research
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Handbook of Research on Distribution Channels
Edited by
Charles A. Ingene
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James R. Brown
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Rajiv P. Dant
Published:
22 Feb 2019
Collection:
Business 2019
Part V: Channel relationships
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Handbook of Research on Distribution Channels
Edited by
Charles A. Ingene
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James R. Brown
, and
Rajiv P. Dant
Published:
22 Feb 2019
Collection:
Business 2019
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