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Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

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Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This is a book about big data in small businesses. How do small and medium-sized enterprises (SMEs), with limited resources, thrive in a context abundant with data? To address this central question from multiple viewpoints, we introduce a collection of experiences, insights, and guidelines from a variety of researchers, each of whom provides a piece to solve this puzzle.

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Edited by Margherita Pagani and Renaud Champion

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Edited by Margherita Pagani and Renaud Champion

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Margherita Pagani and Renaud Champion

“How can artificial intelligence create value in a sustainable way for my business?” is nowadays more than ever the hot topic that every responsible manager needs to cope with to make sure his/her company stays competitive in a highly technology-driven world. For several years there had been many predictions about how artificial intelligence (AI) would change the way we work and how it would have a profound effect on every area of business. However, most of these speculations are not relying on empirical studies or real-life practice. From a business standpoint, AI is still seen as a very young technology with not enough return on experience. But while most companies are still working on their digital transformation, they all start to realize that their “AI transformation” is no longer a futuristic concept but the next challenge they will have to face.

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James A. Cunningham and Albert N. Link

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James A. Cunningham and Albert N. Link

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson