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A Guide to Purposeful Marketing Research

Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?

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Monograph Book
A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?

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Monograph Book

This holistic How to guide provides practical advice on conducting meaningful research within the social sciences, focusing on practices which are sensitive and bespoke. Mapping out the field and inviting further exploration, its insights reflect lessons from a wide variety of social science research projects, all of which have crucial epistemological and methodological consequences. This title contains one or more Open Access chapters.

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Monograph Book
Building a Course for Contemporary Higher Education Students

Incorporating a range of practical insights and tools, this innovative book presents a unique perspective on course design that considers the needs and expectations of contemporary university students. Nicholas Jackson explains how to improve student confidence and engagement by designing inclusive courses that center students in their learning.

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Monograph Book
A Guide for Mid-Career Scholars: Second Edition

This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.

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Monograph Book

Providing a wealth of advice surrounding different ways of working, collaborating and thinking about your writing, this illuminating How to guide acts as an essential sourcebook for academics at any career stage. Seonaidh McDonald shares authentic stories, offers countless suggestions and provides key resources to help you progress your academic writing.

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Monograph Book
A Practical Introduction

How to Use Digital Learning with Confidence and Creativity is an accessible guide to key topics in the complex field of digital learning. It offers advice and insights on a range of ethical, pedagogical, ideological, and strategic challenges arising at the intersection of digital technology and teaching practice.

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Monograph Book
A Guide to Developing Authors

This timely guide provides detailed advice to help editors become more effective at aiding their authors’ scholarly development and creating ethical, values-based manuscript assessment processes. A key book for journal editors at any stage in their career, it sheds light on tried-and-true strategies for growing their editorial toolkit.

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Monograph Book
Developing Discipline Competences and Transformation Capabilities

This timely book presents a nuanced exploration of the key pedagogical, theoretical and practical challenges facing modern business educators and students. Bringing together a cross-disciplinary team of experts, it highlights the importance of equipping students with the capabilities and mindset necessary to manage new and emerging societal problems.

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Monograph Book
Edited by

This essential Handbook outlines the latest research on operations management teaching, and identifies new developments in the overall trends of (de)globalisation, sustainability and digitalisation. It highlights contemporary developments in teaching practice, providing theoretical insights into potential future pedagogical directions.

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Handbook