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Connecting Customers with Brands in the Phygital Age
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.
Monograph Book
Monograph Book
Theory, Practice and Ethical Implications
Handbook
Identity and Image
Monograph Book